For years, companies have invested in digital channels, apps, portals and contact centers to get closer to their customers. But today, this is no longer enough. Customers expect experiences that are immediate, personalized, seamless and reliable. They expect services that anticipate their needs, solve issues before they escalate, and remain consistent across every interaction. This is where platformization changes the game. By connecting data, AI, cloud, cybersecurity, connectivity and operations into a trusted service platform, companies can move from fragmented customer journeys to intelligent, scalable and resilient experiences. But there is one condition: Trust. Digital services will only create value if they are secure, sovereign, resilient and operated with excellence.​
For Orange Business, this creates a new opportunity: to make trust not only a brand promise, but as a service differentiator. ​
Trust in the customer experience delivered end to end. So, the question is no longer only: How do we improve customer experience?​
The real question is: How do we build trusted platforms that reinvent customer experience at scale.

Quantum is moving from curiosity to strategic urgency. The real risk isn’t waiting for the technology—it’s falling behind: missing learning cycles, losing optimization gains, and delaying critical capabilities. ​
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The winning approach isn’t chasing qubits, but building hybrid models—combining HPC and quantum, testing high-value use cases, and scaling through the right ecosystem.​
In a fragmented landscape, leadership must orchestrate: choosing the right tech for the right problem, and aligning partners at the right time.

The world is entering the largest sustained surge in infrastructure investment in modern history. Annual global spending is forecast to grow from $4.4 trillion in 2024 to $6.9 trillion by 2050 — with energy infrastructure at the center of this transformation. To deliver projects of this scale on time, on budget and with full transparency, traditional project controls are no longer enough. ​
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SuedLink is one of Europe's largest energy infrastructure projects — and a real-world showcase for the future of mega-project delivery. Together with Alexandra Schwerdorf, Project Director SuedLink at TransnetBW, PwC's Capital Projects & Infrastructure team takes you inside the build: how weekly drone flights, AI-powered analysis and a 4D digital twin are transforming the way Europe's energy backbone is delivered.

Finance isn’t just adopting digital assets - it’s being completely rebuilt around them. From tokenized IPOs to stablecoins, crypto custody and blockchain infrastructure, discover how traditional finance is transforming into a digital-native system.​

As we move from Gen AI to Physical AI, the focus shifts from intelligence in the cloud to intelligence that can sense, decide, and act safely in the physical world. This panel will explore how “physical agents” and AI systems are transforming the enterprise from manufacturing to energy and transportation to retail. ​
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The discussion will also cover risk, governance, and ROI: how to measure value, manage new types of compliance, operational and ethical risk, and rethink service, maintenance, and support models for always-on physical AI.

PwC supported Veolia in scaling the Hubgrade platform across North America to enhance water operations. The program drives performance through automation, data transparency, and empowered teams, while balancing standardization and local needs, delivering impactful lessons in large-scale digital transformation.

As organisations accelerate AI adoption, technology alone is not the challenge. This session explores how AI is reshaping organisational models, roles and skills, and what leaders must do to align operating structures, talent and strategy to unlock sustainable value.​